PUNITIVE DAMAGES

The costs that are awarded to a person due to negligence that has caused personal injury or damage to personal property. It is more than the item is worth but considerably so. It is a payment by the person to the injured party as a punishment for reckless behaviour.

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PUNITIVE POWER

the government’s authority to punish people who have been convicted of a crime.

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PUNITIVE STATUTE

a statute of a law that imposes a penalty when it is broken.

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PULL

1. Internet. Data that is asked for by a recipient is pulled by them to their computer. Push is when they receive information that is sent to them. 2. Production. The generation of lists or material and parts that are ordered by a company. These are products ordered that is generated by sales to the public. 3. Marketing. The creation of a demand through advertising for a product.

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PULL DATE

The date after which a product cannot be sold. The public refer to it as the use by date after which the seller must remove the product from the sheves for sale. Allies to fresh food that has been packaged into meals, milk, juices, meat and other manufactured food products.

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PULL ORDERING SYSTEM

The ordering of stock to replace the stock that has been sold. An inventory replacement system that is used by companies to replenish their stocks that are for sale. See push ordering system.

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PULL PROMOTIONAL STRATEGY

A way of advertising a product before it is made available to the public for sale. This will create a demand that otherwise might not exist. The item will be advertised in all types of media so members of the public know about the item.

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PULL SYSTEM

The production of an item is created due to the demand that is created on a daily basis. The information for this system flows for the market direct to the manufacturer. It is the opposite of a push system whwre the information flows the opposite way.

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PULSARE

Lat. In the civil law. To beat; to accuse or charge; to proceed against at law. Calvin.

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PULSATOR

The plaintiff, or actor.

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