Under different and unrelated brands two or more similar and competing products are marketed by the same firm. Multi-brand strategy has some advantages as a means of (1) holding more shelf space, leaving less for competitorsÕ products, (2) filling all price and quality gaps, saturating a market, (3) catering to brand-switchers users who like to experiment with different brands, and (4) generating internal competition, keeping the firmÕs managers on their toes. Meanwhile these brands eat into each othersÕ sales. Refer to cannibalism.
Category: M
MULTICULTURALISM
MULTI-CURRENCY NOTE FACILITY
MTA INDEX
MULTA NON VETAT LEX
MUCIANA CAUTIO
MULTA, or MULTURA EPISCOPI
A fine or final satisfaction, anciently given to the king by the bishops, that they might have power to make’ their wills, and that they might have the probate of other men’s wills, and the granting of administration. 2 lust. 291. Multa fidem promissa levant. Many promises lessen confidence. Brown v. Castles, II Cush. (Mass.) 350. Multa ignoramus quae nobis non late- rent si veternm lectio nobis fuit famili- aris. 10 Coke, 73. We are ignorant of many things which would not be hidden from us if the reading of old authors was familiar to us. Multa in jure communi contra ratio- nem disputandi, pro communi utilitate introducta sunt. Many tilings have been introduced into the common law, with a view to the public good, which are inconsistent with sound reason. Co. Litt. 70b; Broom, Max. 158. Multa multo exercitatione facilius quam regulis percipies. 4 Inst 50. You will perceive many things much more easily by practice than by rules. Multa non vetat lex, quae tamen tacite damnavit. The law forbids not many things which yet it has silently condemned. MULTA TRANSEUNT CUM 797
MUCKRAKER
MULTI CHANNEL MARKETING
Using several varied marketing schemes to obtain consumer business. Web sites, catalogs, telephone calls, mail, and television advertisements are typical, modern schemes. This marketing approach requires good management systems in the supply chain. Presenting correct prices and details across all the different media is as essential as is spot-on delivery of the ordered goods.
MUDARABA
Arabic-styled finance, pre-Islamic. One individual provides startup capital as the financier. Another individual will do the actual work, as the entrepreneur. Here, a single-tiered mudaraba exists. If there is a go-between negotiator, a two-tier mudaraba now exists. A mudaraba is a financial agreement between a financier and an entrepreneur.