Observable patterns of behavior you see in your prospects that govern their buying decisions. For example, you might see that your customers buy more from e-mail campaigns than sales letter pages.
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A buy-side analyst usually works for a pension fund or mutual fund company. These individuals perform research and make recommendations to the money managers of the fund that employs them. Buy-side analysts will determine how promising an investment seems and how well it coincides with the fund’s investment strategy; they’ll base their recommendations on this evidence.