HORIZONTAL EXPANSION The rate of growth for a company based on current business means. It can mean more locations, stores, outlets, and territory.
HORIZONTAL EXPORT TRADING COMPANY A company that trades in exports of products from different producers.
HORIZONTAL INTEGRATION Merging companines on the same production stage. If the products are similar competitors merge. If the market is different it is a monopoly. AKA lateral integration. Refer to vertical integration.
HORIZONTAL LAYERING When reinsures assume their share of a loss. This is also called vertical layering or excess layer.
HORIZONTAL MARKETING Merging firms on one level to get more opportunities. Resources are combined andmoved to make the most profit. Refer to vertical marketing system.